Resumos – Wharton School Publishing

Robert U. Ayres and Edward H. Ayres

Moving from Fossil Fuel Dependence to a Clean-Energy Future

Philip Kotler and Nancy R. Lee

The Social Marketing Solution

Howard Kunreuther and Michael Useem

Strategies for Reaction and Response

Michael A. Roberto

How Great Leaders Prevent Problems Before They Happen

Aswath Damodaran

A Framework for Risk Management

Scott A. Snyder

How to Compete in the 4G Revolution

Herb Sorensen

The Science of Retailing

J.C. Larreche

How to Ignite Exceptional Growth

J. Stewart Black and Hal B. Gregersen

Changing Individuals Changes Organizations

Vijay Mahajan

How 900 Million African Consumers Offer More Than You Think

Satish Nambisan and Mohanbir Sawhney

Your Roadmap for Innovating Faster and Smarter in a Networked World

Raj Sisodia et al.

How World-Class Companies Profit from Passion and Purpose