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10 Principles of Customer Strategy
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10 Principles of Customer Strategy

Thomas Ripsam and Louis Bouquet
Strategy+business, 2016
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What do customers want? Simply identifying a group of consumers and crafting a well-designed product for those consumers isn’t enough. Consumers today want more than product; they want companies to offer them unique experiences. To do this, businesses must have a comprehensive customer strategy in place. Strategy experts Thomas Ripsam and Louis Bouquet break down 10 principles of a winning customer strategy, offering case studies and tips to help organizations craft their own executable plans. getAbstract recommends this article to business leaders and sales and marketing strategists.

Take-Aways

  • Experiment with technologies your customers may find helpful. Gather information about them and use that information to help guide business decisions.
  • Make sure your company identity coincides with your customer strategy. Pursue customers you feel confident will appreciate your offerings.
  • Nurture your long-term customer relationships, and look for opportunities to use your supply chain as an outlet to attract new customers.

About the Authors

Thomas Ripsam is an adviser to executives with Strategy&, PwC’s strategy consulting business. Louis Bouquet is a thought leader with Strategy& and a director with PwC US.

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