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21.5 Unbreakable Laws of Selling
Book

21.5 Unbreakable Laws of Selling

Proven Actions You Must Take to Make Easier, Faster, Bigger Sales...Now and Forever

Jeffrey Gitomer
Bard Press, 2013
First Edition: 2013

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Editorial Rating

7

Qualities

  • Applicable

Recommendation

Jeffrey Gitomer has written 12 books, including the bestseller Little Red Book of Selling. Four million people read his Sales Moves column, more than 250,000 receive his Sales Caffeine weekly email magazine, and he delivers 100-plus presentations annually. Gitomer is a walking sales-training manual with a million-watt smile. He shares worthy, if not particularly original, advice on selling. Unfortunately, his most recent book throws in a few annoying tics, like banal sales quotes in giant, reverse type, attributed unnecessarily to the author and topped with a big “G” and a crown. He proclaims, “I’m sure you will agree with me, this is a great book.” Well, yes and no: It’s solid sales advice with a side dish of ego – but maybe that demonstrates the strength a sales sensation needs. Gitomer’s army of loyal followers will love every “GitBit” (nugget of information). getAbstract finds that, for them, he delivers the goods.

Take-Aways

  • You can flout ordinary sales rules if you always obey 21.5 sales laws.
  • Successful salespeople orient their attitudes, thinking, tactics, strategies and actions to align with these rules.
  • Don’t cold call. Showcase yourself by writing articles and delivering speeches to make prospects call you.

About the Author

Jeffrey Gitomer wrote The Little Red Book of Selling and 11 other sales books. A trainer, webinar host and consultant, he speaks on sales to large corporate and public audiences.

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