Brian Dumaine – who contributes to Fortune and Inc. – offers a well-researched overview of the Amazon juggernaut and delves into the thinking of founder Jeff Bezos. Dumaine provides insights into the CEO’s strategies and the company’s apparently unbounded future. His unabashed admiration can drift into hagiography – yet he recounts criticism directed at Amazon over the years. The Washington Post called this “an illuminating exploration,” and said: “Dumaine is a careful reporter, and his descriptions of Amazon’s operations are lucid and finely detailed.”
Dumaine’s central theme is that Jeff Bezos focuses Amazon on customer service. “Bezonomics,” Dumaine contends, is the accumulation and analysis of customer data to drive growth and innovation. Amazon attracts buyers who attract sellers. More sellers bring a greater selection of merchandise, which draws more buyers – usually Amazon Prime members.