Tesco
Digital Wars
Book

Digital Wars

Apple, Google, Microsoft and the Battle for the Internet

Charles Arthur
Kogan Page, 2012

Read or listen offline

  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

8

Qualities

  • Overview
  • Background

Recommendation

Charles Arthur, an experienced technology writer and editor at the Guardian, draws on his experience covering the IT industry to report on the highs and lows of Apple, Google and Microsoft as they battled for dominance in consumer computing. By examining their struggles for supremacy in search engines, digital music, smartphones and tablets, Arthur demonstrates that the first company to market is not the one that ultimately reigns; instead, the race goes to the one that can provide an irresistible customer experience and still make a profit. As with all histories capturing events still in progress, each story by necessity ends with a “to be continued” feel that may quickly render the book out of date. However, getAbstract recommends it to students of history, technology and corporate success. And if you are reading this abstract on a tablet or phone, you will soon learn more about the myriad decisions that led to the device in your hand.

Take-Aways

  • Since 1998, Apple, Google and Microsoft have battled for prominence in four areas: search engines, digital music, smartphones and tablets.
  • Steve Jobs, known as an innovative genius, focused Apple on great design and an engaging user experience.
  • Bill Gates used his skills and personality to build Microsoft’s software supremacy.

About the Author

As technology editor at the Guardian, Charles Arthur has covered all the combatants in Digital Wars. A speaker, writer and blogger, he regularly covers technology topics.

Comment on this summary or Iniciar a Discussão