Elastic

Theoretical physicist Leonard Mlodinow explains science to laypeople through engaging stories, wit and humor. He draws upon decades of brain science to explain creativity – what inhibits it, what encourages it and what sustains it. Mlodinow provides specific, practical guidance to help you loosen up and let ideas flow more freely.

Think Unconventionally

The speed of change and the communication tools available today demand creative thinking. Beyond linear, analytical thinking – a top-down, hierarchical process – you must nurture and practice elastic thinking. This lets you integrate disparate knowledge, contextualize your experience and arrive at creative solutions.