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Dixon Jones
Entity SEO
Moving Search from Strings to Things
DHJ Ventures, 2021
Sobre o que é?
Google’s Knowledge Graph is radically changing how SEO experts and marketers must strategize content creation.
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Semantic search is changing the nature of content creation, says SEO expert Dixon Jones. Learn how Google’s Knowledge Graph and AI dramatically alter how people and machines must engage with information today. Search engines reward those who create value for users, Jones stresses, rather than those who trick people into clicking on low-value pages by loading irrelevant content with trending keywords. Learn to work with – not against – Google’s AI and Wikipedia’s editors: the humans and machines crafting the narratives for today’s search.
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