If you’re expecting a feminist manifesto here, you won’t find it. Margaret Heffernan, CEO of five companies, lets stories do the talking as she shows how women manage their businesses and break new ground. In fact, whether you’re male or female, your business can benefit from the principles of these entrepreneurs. Anyone with an open mind can adopt the book’s key points, attitudes and cultural guidelines, as reflected in an array of educational and often humorous stories. getAbstract thinks Heffernan’s cast of female business leaders points entrepreneurs in the right direction and offers plenty of ideas to consider while on the road to success.
About the Author
Margaret Heffernan has been the CEO of five businesses in two countries and a producer with the BBC. She also contributes to Fast Company and Real Business magazines.
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10 years agovery good audio book
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Remembering the essential human during digital transformation. Margaret Heffernan, a former BBC producer, is a serial entrepreneur who served as CEO of several companies. She’s authored six business books, including Willful Blindness: Why We Ignore the Obvious at Our Peril, which the Financial Times calls one of the most important business books of the decade. […]