Tesco
How To Flip The Script With Anti-Goals And Achieve Things Faster
Article

How To Flip The Script With Anti-Goals And Achieve Things Faster

Supriya Venkatesan
Forbes, 2023
Read the article

Read or listen offline

  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

8

Qualities

  • Applicable
  • Inspiring

Recommendation

The human brain prioritizes survival above achievement. Thus, fear is naturally more compelling than hope, and loss is a more potent motivator than gain. Executive coach Supriya Venkatesan recommends leveraging this human weakness to help you reach your objectives. Counterintuitively, by working toward your “anti-goals,” your ultimate goal might just be within reach.

Take-Aways

  • Research confirms an inherent “negativity bias” in humans, which makes the fear of loss more motivating than the anticipation of reward.
  • To set “anti-goals,” begin by imagining your worst possible day. 
  • When you start with what you don’t want, you examine your goals from a fresh vantage point.

About the Author

Executive coach and serial entrepreneur Supriya Venkatesan is the founder of Samskara, a leadership coaching company that employs neuroscience tools to unlock individual potential. 

Comment on this summary or Iniciar a Discussão