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Innovation Training
Book

Innovation Training

ASTD Publications, 2004 mais...


Editorial Rating

8

Qualities

  • Applicable

Recommendation

If you think innovation is a terrific idea, but have no clue how to inculcate it into your organization, you’ve come to the right place. Ruth Ann Hattori and Joyce Wycoff, innovation consultants, speakers, and corporate veterans, have written an instructive guide that is short on theory and long on practical application. To their credit, the authors spend little time discussing innovation psychology and principles. They are more concerned with outlining model training sessions and workshops where participants can acquire the skills they need in the real world. The book includes a CD with PowerPoint presentations and training materials that you can print and distribute. Imbedding innovation is not a rapid process, particularly within companies that have never embraced it. However, getAbstract believes these two authors make a compelling case for innovation and provide the material you need to launch a successful initiative.

Take-Aways

  • Executives believe in innovation, but often don’t know how to institute it.
  • Innovation must create value for customers, stakeholders or the organization
  • Trainees are more receptive to innovation when it has a practical application.

About the Authors

Ruth Ann Hattori and Joyce Wycoff co-founded an innovation consultancy and training company. Hattori designs programs to teach organizations how to improve their collaborative and innovative practices. Wycoff is a speaker, trainer and facilitator, and the author of four books, including Mindmapping and To Do, Doing, Done.


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