Lead from the Future

Visionary leaders formulate their companies’ possible futures, but their employees act on the leaders’ vision in the present. Mark W. Johnson, co-founder of Innosight, and Innosight partner Josh Suskewicz assert that you can learn to exercise future-oriented vision and infuse it into your company, even if you serve at a conventional firm. The authors argue that leaders with a long-term view toward the future can detect emerging trends, re-envision their companies, and develop new products and approaches.

Forbes named this one of the Top Ten Technology Books of 2020; Inc. chose it as of the 10 Best New Business Books of 2020; and Success designated it one of the six Business Books You Need to Read to Level Up. The authors were Gold Medal Winners for Best Leadership Book in the 2021 Axiom Business Book Awards.