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Lean vs. Agile vs. Design Thinking
Book

Lean vs. Agile vs. Design Thinking

What You Really Need to Know to Build High-Performing Digital Product Teams

Jeff Gothelf
Sense & Respond, 2017

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Editorial Rating

9

Qualities

  • Applicable
  • Overview
  • Concrete Examples

Recommendation

Jeff Gothelf distills two decades of experience in this slim volume outlining how to combine the best elements of product development strategies – Agile, Lean Start-Up and Design Thinking – for your end user’s maximum benefit. Gothelf focuses on the practices these methods share and suggests ways to create an aligned team of your technical, design and managerial personnel. His central points come down to: Put your customers first, and be flexible as you experiment with different tactics.

Take-Aways

  • When engineers use Agile, product managers use Lean Start-Up and designers use Design Thinking, aligning these methods is a challenge.
  • Agile product development emphasizes quick responses to changing circumstances in the development and delivery of digital products.
  • With Lean Start-Up, each new project is an experiment that explores a potential business model.

About the Author

Jeff Gothelf is also the author of Lean UX, Sense & Respond and Forever Employable. He consults with and coaches for high-growth businesses and large enterprises.

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