Managing Luxury Brands

Matteo Atti is the chief marketing officer at Vista, the largest private jet on-demand group in the world. Glyn Atwal is an associate professor of marketing at Burgundy School of Business and co-author of Luxury Brands in China and India. Alessandro Brun, a full professor at the School of Management of Politecnico di Milano, teaches quality management and directs luxury management master’s programs at POLIMI Graduate School of Management. Eleonora Cattaneo is a professor of luxury management and directs master’s programs in luxury brand management at Glion Institute of Higher Education in Switzerland. Roberta Crespi is an associate professor of business management and economics at the Catholic University of the Sacred Heart in Milan and the author of several books on luxury management and supply chain management. Alessandro Donetti is senior adviser for consumer-centric transformation and lecturer at POLIMI Graduate School of Management, with over 30 years’ experience as an adviser to global brands. Nicoletta Giusti has had a long and distinguished academic career in fashion, design and luxury management. She has served as consultant for several fashion and luxury firms, and heads her family business, the luxury menswear store Giusti. Alice Guzzetti studies luxury management, digital transformation, new business models and brand management at the Catholic University of the Sacred Heart in Milan. Klaus Heine is a professor of marketing at EMLyon Business School and directs the school’s master’s program in high-end brand management. His main interest is the creation of brand meaning. Phil Klaus is a professor of customer experience strategy at the International University of Monaco and author of the best-selling Measuring Customer Experience. J P Kuehlwein is principal at Ueber-Brands. He teaches at the Columbia University, NYU Stern and EMLyon schools of business and has co-authored two books on prestige branding. Yan Sun leads specialist modules for PG International Luxury Marketing at Oxford Brookes Business School and serves as lead tutor of the Institute of Direct and Digital Marketing at Oxford Brookes University. Annalisa Tarquini-Poli directs the master’s program in luxury management at the International University of Monaco. She possesses vast managerial and academic experience in human resources, luxury fashion and yachting. Tiziana Tini is a senior lecturer at the leading fashion school Polimoda in Florence, a professor at Glion Institute of Higher Education and a consultant for international luxury companies. Rachel Wang is a senior lecturer at Oxford Brookes Business School, Oxford Brookes University. Her primary research interests lie in business analytics and sustainable luxury hospitality and tourism.