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Navigating a Diverse World of Consumer Mindsets and Choice
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Navigating a Diverse World of Consumer Mindsets and Choice

Aparna Bharadwaj, Patrick Witschi, Rohan Sajdeh, Jean-Manuel Izaret and Nikolaus Lang
Boston Consulting Group, 2021
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9

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  • Eye Opening
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Recommendation

Sixty percent of the global population lives in China, India, the United States, Russia, Canada, Brazil, Australia, South Africa, Italy, Indonesia, Japan, Saudi Arabia, Mexico, Nigeria, Germany, France, the United Kingdom and the United Arab Emirates. The Boston Consulting Group analyzed consumer data from these 18 nations to explore consumer mind-set, consumer needs and demand. The results provide insights regarding similarities and differences between these countries, with surprising results. This special report will be helpful to companies pursuing international expansion. 

Take-Aways

  • Consumer mind-set varies from nation to nation, but not always in the expected ways.
  • Consumer needs often can’t be predicted with regional or cultural categories.
  • When expanding into a new market, embrace diversity, get granular and study commonalities using a bottom-up approach.

About the Authors

Aparna Bharadwaj, Patrick Witschi, Rohan Sajdeh, Jean-Manuel Izaret and Nikolaus Lang are professionals with the Boston Consulting Group.

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