getAbstract Marketing
On Brand
A review of

On Brand

Shape Your Narrative. Share Your Vision. Shift Their Perception.

Aliza Licht • Union Square & Co. • 2023
Debater

Shape Your Brand

by David Meyer

Branding coach Aliza Licht – who also wrote Leave Your Mark – offers detailed guidance – for beginners – for building and maintaining your personal and professional brand.

Personal branding coach Aliza Licht – who also wrote Leave Your Mark – details how strategically and proactively shaping your personal brand brings professional success.

Your Brand

Developing a personal brand helps you understand – and sell – yourself in terms of your skills rather than the position you hold right now, Licht writes. She suggests starting by assessing your current brand: How do others describe you, and how do you think of yourself? 

Comment on this review

  • Avatar
    Sign in to share your opinion
  • Avatar
    M. S. 2 years ago
    Share your wins with your bosses and on social media. For every share of a triumph, celebrate at least five other people’s successes. Be loud and proud about what you do well, but, Licht warns, don’t get carried away. Don’t put others down and pay attention to how people react to your words. If you come across as arrogant, own your mistake. Stay consistent in how you present yourself pubically.