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Jeff Morrill launched a customer-friendly auto dealership that promised transparent pricing without chicanery. He details his mindset and his strategies, such as treating employees and customers with respect, hiring diverse workers, and installing a green energy plant on-site. While such steps are gaining popularity now, Morrill has a two-decade head start on building sustainable, inclusive practices into his business model.
Summary
About the Author
Jeff Morrill co-founded Planet Subaru and other businesses in the retail, telecommunications, real estate and insurance sectors.
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