Book
Quantum Marketing
Mastering the New Marketing Mindset for Tomorrow’s Consumers
Recommendation
Technology foments tectonic shifts in the landscape of marketing – and marketers must evolve. Marketing expert Raja Rajamannar offers an aerial view of the profound changes underway and glances at marketing’s probable future. Speaking to executives in enterprise organizations, Rajamannar provides high-level strategies for exploiting emerging technologies, engaging with consumers in an overwhelming information environment, and developing your professional capabilities.
Summary
About the Author
Mastercard’s chief marketing and communications officer Raja Rajamannar is president of its health care division.
Learners who read this summary also read
Related Skills
Transformação de IA
Liderança executiva
Lidere estrategicamente
Aproveitar a IA para a Estratégia Empresarial
Gerencie riscos
Gestão
Domine o marketing de conteúdo
Compreenda o comportamento do consumidor
Compreender a Economia
Descubra fornecedores de IA para marketing
Domine a estratégia de marketing
Use IA para gerar conteúdo de marketing
Marketing
Gerencie crises
Use IA para Personalização de Campanhas
Use IA para Análise de Mercado
Aproveitar a IA para Marketing
Utilize o marketing multissensorial
Use IA para Análise de Marketing
Economia comportamental
Comment on this summary