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Ready, Fire, Aim
Book

Ready, Fire, Aim

Zero to $100 Million in No Time Flat

Wiley, 2008 mais...


Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

As a fabulously successful businessman and author, millionaire Michael Masterson certainly qualifies to advise budding entrepreneurs. You can’t help but be impressed by his accomplishments, and his enthusiasm and energy are contagious. Masterson’s basic premise makes a lot of sense: don’t wait until you’ve fine-tuned your product or service. Shoot from the hip. Fire before you aim. Don’t worry about being perfect – just get it on the market. Masterson explains that early in his career, he spent too much time tweaking newsletters instead of focusing on selling them. He uses his experiences to provide instructive lessons for the reader throughout the book. The problem is that Masterson – or anyone else, for that matter – can’t give you talent or motivation. If you have the ability and drive, however, getAbstract believes that he can help you squeeze every ounce of potential from your business venture.

Take-Aways

  • Successful entrepreneurial businesses typically progress through four stages: “Infancy, Childhood, Adolescence and Adulthood.”
  • Launching a business will require you to concentrate 80% of your efforts on sales.
  • Regardless of your convictions, customers will ultimately decide the value of your product or service.

About the Author

Michael Masterson, a successful entrepreneur, is the founder of an e-mail newsletter with more than 250,000 subscribers. He has written books on wealth creation.


Comment on this summary or Iniciar a Discussão

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    R. D. 2 years ago
    Tolong
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    T. B. 6 years ago
    The summary is a waste of time. So 10 minutes ago!
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    j. c. 7 years ago
    this is the worst summary ever

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