Shakespeare wrote, “Some are born great, some achieve greatness and some have greatness thrust upon them.” Ukrainian President Volodymyr Zelensky exemplifies the latter. The former comedian has risen to the dire occasion and effectively rallied his people and the world against the Russian invasion of his country. Rebecca L. Ray of The Conference Board finds that Zelensky’s actions exemplify, among many other things, a useful example of effective crisis management. She explains how CEOs can emulate Zelensky as they assemble their response to a crisis.
About the Author
Rebecca L. Ray is Executive Vice President, Human Capital, at The Conference Board.