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Sir Lawrence Freedman on the Evolution of Strategy
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Sir Lawrence Freedman on the Evolution of Strategy

Lawrence Freedman and Martin Reeves
Boston Consulting Group, 2014
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Editorial Rating

7

Qualities

  • Well Structured
  • Concrete Examples
  • For Beginners

Recommendation

Since the dawn of civilization, every epoch has added to the evolution of strategic schools of thought, and the digital is no different. Whether you are developing strategies to take on the next terrorist group or the next conglomerate, strategy guru Lawrence Freedman has the accumulated experience and knowledge to give sound advice. getAbstract recommends his insightful interview with Martin Reeves of the Boston Consulting Group to military personnel, digital innovators and anyone who is ready to make the next move in the chess game of life.

Take-Aways

  • Strategy is especially relevant during times of instability. The only real known determinant in strategic planning is the starting problem.
  • In business or in warfare, sticking obstinately to a plan is a foolhardy approach. You need to adapt continually to changing conditions.
  • Though military strategy and business strategy have much to teach each other, there is little dialogue between the two approaches.

About the Speakers

Lawrence Freedman is professor of war studies at King’s College London. Martin Reeves is a senior partner at the Boston Consulting Group’s New York bureau.

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