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Strategy Lessons from Taylor Swift
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Strategy Lessons from Taylor Swift

Lessons that conventional businesses can learn from Taylor Swift's ability to navigate new technologies, channels, and power structures to create enduring advantage.

Charikleia Kaffe, Adam Job and Martin Reeves
Boston Consulting Group, 2023
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9

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Talented star and savvy business maven Taylor Swift has succeeded, in part, by adhering to three strategies many businesses should consider, write Charikleia Kaffe, Adam Job, and Martin Reeves of the Boston Consulting Group. Swift’s tactics have enabled her to change genres, control her creative endeavors, define new trends, and remain relevant to her fans. She has always connected with them online, and she continues to create buzz around new projects with hints on social media. By nurturing her loyal fan base and taking control of her music’s production and distribution, Swift has powerfully crossed genres and created new trends while remaining relevant – a feat that holds lessons for many businesses.

Take-Aways

  • Being strategic about the business side of entertainment helped Taylor Swift become a generational star.
  • Swift’s strong online communication with her fans reinforces their emotional loyalty.
  • By removing external agents and managers, Swift freed her creativity while garnering a larger share of her profits.

About the Authors

Martin Reeves is chairman of The Boston Consulting Group’s Henderson Institute. Adam Job directs the institute’s Strategy Lab, where Charikleia Kaffe is an Ambassador.

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