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The 9% Edge
Book

The 9% Edge

The Life-Changing Secrets to Create More Revenue for Your Business and More Freedom for Yourself

Candy Valentino
Wiley, 2024
First Edition: 2025
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Editorial Rating

9

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Recommendation

Business development consultant Candy Valentino offers entrepreneurs and their teams solid business advice. Based on her comprehensive experience, she delivers tools, concepts, and strategies that start-up owners can use to develop and build their companies. Valentino invites you to join the 9% of entrepreneurial winners who dominate today’s competitive marketplace, and her informative book provides useful ideas, organized checklists, and implementable steps you can put into action to pursue that goal.

Summary

Longevity and profitability are challenging long-term goals for new companies.    

All businesses share the same basic goals: earn revenue, build profits, and generate wealth. These goals prove difficult for almost every business to achieve over the long term. Half of new businesses close within their first five years, and 91% fail within their first decade.

Most new or unproven businesses struggle with poor sales revenues and attempt to operate without sufficient funding. Research explains that, on average, only 9% of new businesses generate the profits necessary to sustain themselves year after year. So, what differentiates this successful 9% – the profitable startups that thrive past the crucial 10-year mark?

No “silver-bullet strategy” or magic wand can make your company instantly successful. Firms that endure over the long run build the skills, talents, and disciplines that enable them to succeed where others falter. They work smart. They focus on earning revenue and building profits. They develop the widest possible customer base. They enhance the dollar value of their typical sales orders. They cut costs without cutting...

About the Author

Yahoo Finance recognized Candy Valentino as a Top 10 Business Consultant. Raised in poverty, she started the first of her successful companies right after graduating from high school. Named among the Top Business Leaders Under 40 and the Top 50 Women in Business, she is an active volunteer on behalf of impoverished children and distressed animals. She also wrote Wealth Habits: Six Ordinary Steps to Achieve Extraordinary Financial Freedom.

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