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The Athena Doctrine
Book

The Athena Doctrine

How Women (and the Men Who Think Like Them) Will Rule the Future

Jossey-Bass, 2013 mais...


Editorial Rating

7

Recommendation

The days of “command-and-control,” winner-take-all leadership are over. Modern leaders must embrace collaboration, empathy and shared purpose, “soft” business skills that are commonly associated with feminine traits. Perhaps that’s why the majority of respondents in a survey of 64,000 people in 13 countries feel that putting more women in charge could make the world a better place. Authors John Gerzema and Michael D’Antonio, a Pulitzer Prize-winning reporter, share case studies showing how Athena-style leaders are making a difference worldwide. However, the authors’ links between the innovative organizations they portray and the feminine values they espouse often seem limited, if not tenuous. You could attribute some organizations’ success to factors such as new technology or social entrepreneurship. Nonetheless, getAbstract appreciates the concept that embracing stereotypically feminine values can improve executive decisions and recommends the Athena concept to anyone interested in leadership development. The book is worth reading for its case histories alone.

Take-Aways

  • To succeed in the 21st century, leaders need “soft skills,” such as communication, collaboration and empathy.
  • These characteristics are universally associated with feminine traits and values.
  • People around the globe believe that feminine influence would make the world better.

About the Authors

John Gerzema, global chief insights officer for Young & Rubicam, wrote The Brand Bubble. He co-authored Spend Shift with Michael D’Antonio, a Pulitzer Prize winner and author of Atomic Harvest and Tin Cup Dreams.


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