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The Game-Changer
Book

The Game-Changer

How You Can Drive Revenue and Profit Growth with Innovation

A. G. Lafley and Ram Charan
Currency, 2008

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

This book is both intriguing and highly useful. Procter & Gamble CEO A. G. Lafley and business author Ram Charan draw examples from several large, successful organizations – GE, Honeywell, Dupont – but their primary focus is Procter & Gamble (P&G). They explore how P&G changed from a staid giant to an organization driven by innovation – and radically expanded its sales and profits along the way. They are candid about P&G’s organizational methods and failed innovations, and they show how willing it has become to open up and connect. getAbstract recommends this book to anyone who is interested in innovation on a corporate scale and wants to know how to make it happen.

Take-Aways

  • In today’s economy, innovation is the fundamental engine of organic growth.
  • Procter & Gamble (P&G) developed a culture of innovation to transform its business.
  • You can innovate methodically. Start by reviewing your core strengths. Set a strategy that determines where and how you want to innovate.

About the Authors

A. G. Lafley is chairman and CEO of Procter & Gamble. In 2006, Chief Executive magazine named him CEO of the year. Ram Charan wrote Know-How and co-wrote Execution.

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    A. P. 8 years ago
    it's good learning from experience of a great company like P&G.... Thank you
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    H. R. 9 years ago
    Good summary that adresses the needs to support creative teams not only by telling them nice words but by providing funds, spaces and good leaders to the innovation teams.