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The Innovation Tournament Handbook
Book

The Innovation Tournament Handbook

A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge

Christian Terwiesch and Karl T. Ulrich
Wharton School Press, 2023

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Editorial Rating

8

Qualities

  • Comprehensive
  • Innovative
  • Insider's Take

Recommendation

Some people think that great ideas happen out of the blue. Yet great innovation doesn’t have to be a random occurrence. Innovation experts Christian Terwiesch and Karl T. Ulrich have turned creative brainstorming into a step-by-step process that is well-structured, easily implemented and yields successful results. Terwiesch and Ulrich break down how to set up an innovation session, generate high-quality ideas and efficiently choose from the pool of opportunities. Through utilizing their guide, you can build a culture of creativity within your company ready to take on any challenge.

Take-Aways

  • Before you begin brainstorming, clearly define the problem you are trying to solve.
  • Create a framework for generating and choosing solutions.
  • ​​​​Decide how much you want to direct the type of solutions generated.

About the Authors

Authors Christian Terwiesch and Karl T. Ulrich are professors at the Wharton School of Business of the University of Pennsylvania.

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