Tesco
The Referral Engine
Book

The Referral Engine

Teaching Your Business to Market Itself

John Jantsch
Portfolio, 2010

Read offline

Editorial Rating

8

Qualities

  • Applicable

Recommendation

People love to recommend the purchases they make to their friends, relatives and colleagues; in fact, referring something you like to someone else is instinctual. Smart companies can leverage this natural tendency to earn more business and make more sales. In this book, respected marketing authority John Jantsch shows you how to develop a referral system that will pay off. You can use his ideas to sell your products or services without an expensive marketing budget. getAbstract recommends this savvy book to small-business owners, entrepreneurs, solo practitioners, professional partnerships, and any other commercial or professional entity that wants to make better use of referrals for future business, professional engagements, and profit. Now, make the most of this referral and tell your friends about this book.

Take-Aways

  • People like to recommend the products or services they enjoy to friends and family.
  • Companies that go out of their way for customers earn the most referrals.
  • If you receive regular referrals, you don’t have to spend heavily on advertising and promotion; customers will come to you.

About the Author

John Jantsch is a social media publisher and business coach in digital technology and marketing. He wrote Duct Tape Marketing, a marketing manual for small businesses.

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    V. A. 10 years ago
    I was so looking forward to reading this abstract and I'm totally disappointed with this Book Abstract. Nothing new here! Summary: How can I serve my clients? How can I leverage their appreciation (i.e., goodwill)? Add some marketing generalities and there you have it.
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    J. S. 1 decade ago
    if you think about it, it is quite a simply concept and has been there for ages - I guess. however, you just need to remember. also the range between helpful and "buying your referrals with gifts and incentives" may be small. probably not the best idea to go to far with this kind of strategy.
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    J. S. 1 decade ago
    good summary