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The Start-Up J Curve
Book

The Start-Up J Curve

Six Steps to Entrepreneurial Success

Howard Love
Greenleaf Book Group, 2016

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

More than 90% of start-ups change their initial business plans and many start-ups fail. Often, this happens because their owners don’t understand the start-up journey or its various phases. Entrepreneur Howard Love applies his 35 years of experience and numerous successful start-up runs to explaining the ups and downs and sometimes obscure rhythms of developing a successful business. With his grasp of crucial subtle details and his clear explication of the big picture, Love’s advice proves easy to follow, comprehensive and practical. getAbstract recommends his guidance to anyone considering a start-up and to entrepreneurs in their company’s early years.

Take-Aways

  • Most successful start-ups go through the same six-phase, “J-Curve” process:
  • “Create” – See your original idea as a hypothesis you want consumers to validate.
  • “Release” – Don’t dither. Get your new product or service into the marketplace quickly.

About the Author

Howard Love has founded or co-founded more than 15 companies and invested in more than 50 early-stage start-ups.

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