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The Surprising Value of Obvious Insights
Article

The Surprising Value of Obvious Insights

Adam Grant
MIT Sloan Management Review, 2019
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Editorial Rating

8

Qualities

  • Applicable
  • Eye Opening
  • Engaging

Recommendation

Counterintuitive, surprising insights might be the bad boys of people analytics: startling "ahas" that promise to shake up organizations and spur them to change. But in reality, it’s the gray-flannel “duhs” that make a bigger difference – the insights that everyone knows but often doesn’t practice. In a brief but eye-opening article for MIT Sloan Management Review, Wharton School organizational psychologist Adam Grant describes his own conversion to advocate of the blindingly obvious. Self-evident insights might not be exciting, Grant suggests – but you can count on them for solid results.

Take-Aways

  • For impact, obvious insights often trump new facts.
  • Fresh packaging can gain attention for well-worn insights.

About the Author

Adam Grant is an organizational psychologist at The Wharton School at the University of Pennsylvania, where he codirects the Wharton People Analytics initiative. He is the author of Give and Take, Originals and Option B, and the host of the WorkLife podcast.

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