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Book
Truth Be Told
How Authentic Marketing and Communications Wins in the Purposeful Age
Recommendation
Over the past decade, organizations around the world have shifted to a purpose-driven paradigm: seeking stronger organizational cultures, greater customer impact and boosts to performance. Strategy experts John O’Brien and David Gallagher offer a timely, engaging and thorough discussion of purpose, with a wealth of examples and current research – including the effects of COVID-19. Marketing and PR professionals and leaders at any level will find useful insights and actionable advice.
Summary
About the Authors
John O’Brien MBE is a senior purpose strategist and Europe, Middle East, and Africa managing partner of Omnicom’s ONE HUNDRED agency collective. David Gallagher heads international growth and development for Omnicom’s PR Group.
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