Branding - Gestão de Marcas

Branding, diferenciação, posicionamento, segmentação, targeting: como tornar o seu produto único aos olhos do seu cliente ideal?

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Olivier Abtan et al.

Boston Consulting Group, 2016

(7)

1 mês atrás

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Andy Raskin

Medium, 2016

(8)

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Neil Steinberg

The Guardian, 2016

(7)

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Ross Rubin

Fast Company, 2016

(7)

Article

David Aaker and Jennifer L. Aaker

California Management Review, 2016

(8)

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Kwame Opam

The Verge, 2016

(7)

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Brafton

Brafton © 2015, 2015

(8)

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Trendwatching

Disserta Verlag, 2014

(8)

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Lucy Hitz and Avenicio Baca

Copyright © 2010-2015 Simply Measured, Inc. , 2015

(7)

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Sabeen H. Ahmad and Sarah Kuntsal

iCrossing © 2014, 2014

(7)

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Zhenya Lindgardt et al.

Boston Consulting Group, 2015

(8)

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