Marketing 4.0: Moving from Traditional to Digital
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.
Philip Kotler, et.al., Wiley, 2016-12-05
ISBN:9781119341208Língua: Inglês
Atividades
Em revisão5 de abril de 2017
Selecionado5 de abril de 2017
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Resumido e online24 de outubro de 2017