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Reinventing the Company in the Digital Age

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Reinventing the Company in the Digital Age

Diversity and Tribal Thinking in the Collaborative Organization

BBVA,

5 мин на чтение
5 основных идей
Аудио и текст

Что внутри?

In the digital age, “new tribes” arise every day to achieve collective goals.

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Editorial Rating

8

Qualities

  • Innovative

Recommendation

IE Business School professors Celia de Anca and Salvador Aragón explain how modern tribalism helps individuals connect with each other based on common interests and goals. In this lengthy discussion of tribalist thinking, the authors aim to convince you that tribalism is not just an interesting social phenomenon: It is a necessary tool in today’s business world. getAbstract recommends their thesis to CEOs, marketing executives and managers who want to increase their organizations’ dynamic capabilities.

Summary

In the digital age, people join groups – “new tribes” – in which they pool their individual capabilities to reach a collective goal. The collaborative economy, based on common needs and means, is at the heart of new tribes. They allow individuals to break free from the mold of their identities of origin, including gender, race and religion and to embrace aspirational identities based on personal and professional interests and desires. New information and communication technologies aid the formation of communities with individuals who, due to their aspirational identities, share...

About the Authors

Professor Celia de Anca is director of the Center for Diversity in Global Management at IE Business School at the University of Madrid, where Salvador Aragón is a professor of information systems and innovation.

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