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B2B marketing, sales, and service organizations are investing in GenAI’s potential — but according to Boston Consulting Group research, many leaders lack confidence in their approach. Gain insights into the winning strategies deployed by first movers, embracing a three-phase approach to launching a successful AI transformation. Learn how to prepare your organization for change, and start re-imagining your processes, functions, and workflows, scaling the benefits of AI throughout your organization.
Summary
About the Authors
Bryan Gauch, Phillip Anderson, Nick Schneider, Tyler Eline, and Matt Ross are professionals at Boston Consulting Group.
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Related Skills
Предпринимательство
Высшее руководство
Управление персоналом
Лидерство
Leverage AI in Your Daily Tasks
Менеджмент
Маркетинг
Продажи
Understand AI
Навыки для работы
Use AI for Learning and Upskilling
Use AI for Marketing Analytics
Use AI for Translation & Localization
Leverage AI for Product Development
Use AI for Data Analysis
Discover AI Use Cases in the Technology Industry
Establish AI Governance
Set AI Vision & Strategy
Discover AI Use Cases in the Manufacturing Industry
Drive AI Transformation
Leverage AI for Customer Experience
Use AI with Company Knowledge
Use AI for Coaching and Development
Use AI for Prospecting
Discover AI Use Cases
Leverage AI for HR
Measure AI Business Impact
Leverage AI for Business Strategy
Choose AI Priorities
Use AI Ethically as a Leader
Understand AI Impact on Work
Drive AI Adoption in Teams
Используйте ИИ этично
AI Transformation
Leverage AI for Marketing
Leverage AI for Sales
Understand Generative AI
Leverage AI for Management
Leverage AI for Leadership
Guide Teams Through AI Transition
Plan AI Workforce Transformation
Organize for AI
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