Recommendation
Rapid technological advancements are quickly reshaping the landscape of digital marketing as it becomes increasingly AI-driven. Boston Consulting Group offers insights from research undertaken in collaboration with Google, revealing how these shifts are affecting the markers of digital maturity for companies globally and across industries. Their white paper recommends next steps for brands at each level of maturity.
Summary
About the Authors
Paola Francesca Scarpa, Henry Leon, and Javier Pérez Moiño are professionals with Boston Consulting Group.
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Related Skills
Эффективно общайтесь
Discover AI Use Cases
Предпринимательство
Высшее руководство
Управление персоналом
Лидерство
Leverage AI for HR
Leverage AI in Your Daily Tasks
Менеджмент
Анализ отраслевых рынков
Производство и логистика
Продажи
Софт-скиллз
Strategize Digital Transformation
Understand AI
Use AI for Production & Supply Chain
Навыки для работы
Отрасль розничной торговли
Enable Digital Organization
Внедряйте мобильный маркетинг
Use AI for Inventory Optimization
Implement Digital Infrastructure
Use AI for Coaching and Development
Используйте цифровые средства в общении
Guide Teams Through AI Transition
Discover Latest AI Advances
Use AI for Demand Forecasting
Execute Digital Operations
Set AI Vision & Strategy
Разрабатывайте маркетинговые стратегии
Use AI for Learning & Development
Leverage AI for Business Strategy
Use AI for Data Analysis
Measure AI Business Impact
Discover AI Vendors for Customer Experience
Use AI for Prospecting
Plan AI Workforce Transformation
Drive AI Transformation
Leverage AI for Management
Leverage AI for Leadership
Повышайте цифровую грамотность
Маркетинг
Understand AI Impact on Business and Economy
Используйте рекламу эффективно
Use AI to Generate Marketing Content
Leverage AI for Sales
Use AI with Company Knowledge
Define Digital Strategy
Build Digital Business Models
Use AI for Customer Journey Mapping
Leverage AI for Product Development
Освойте контент-маркетинг
Ведите маркетинг в сфере e-commerce
Управляйте цифровым маркетингом
Use AI for Customer Segmentation
Цифровая трансформация
Build Digital Culture
Discover AI Use Cases in the Retail Industry
Leverage AI for Customer Experience
Use AI for Market Analysis
Assess Digital Maturity
Discover AI Vendors for Marketing
Применяйте маркетинг на основе данных
AI Transformation
Use AI for Marketing Analytics
Use AI for Campaign Personalization
Leverage AI for Marketing
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