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Big Data in Practice
Book

Big Data in Practice

How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

Bernard Marr
Wiley, 2016

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Editorial Rating

7

Qualities

  • Innovative
  • Applicable
  • Concrete Examples

Recommendation

Big data expert Bernard Marr provides a practical, valuable and nearly hype-free reference to the current state of big data, including predictive analytics, machine learning and artificial intelligence (AI), now in use across many industries in various ways. He offers 45 case studies from more than a dozen industries to illustrate and describe how organizations generate, collect, analyze and act on the big data. Marr’s grammatical style and seemingly random organization of chapters take a toll, however, getAbstract recommends his study of each firm’s unique practices to business leaders across all industries. Seasoned data scientists may find the material basic, but anyone else interested in this field will gain a fresh understanding.

Take-Aways

  • Organizations have collected and analyzed data for many decades.
  • Big data – used in combination with new and powerful algorithms, machine learning, artificial intelligence and cheap storage – changes everything.
  • All organizations today, big or small, must embrace big data or get left behind.

About the Author

Bernard Marr consults, speaks and writes on big data and analytics.

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    G. G. 6 years ago
    BIG DATA
    la sociedad actual genera una cantidad asombrosa de datos( correo, Facebook, YouTube, ventas on line, visitas a google, sensores en diferentes puntos de la tierra, en los mercados, tiendas, etc), y en esta era de conexión internet todos datos pueden ser analizados i utilizados para la aplicación empresarial, de entretenimiento, tendencias de moda, gastronomía, ventas, entretenimiento, la ciencia, etc.
    Las supercomputadoras, los algoritmos permiten utilizar los datos almacenados .