Recommendation
If you’re trying to understand consumer data, personalized marketing and privacy concerns, Google makes an ideal research partner. The Boston Consulting Group collaborated with Google to survey consumers and top marketers about how they’re navigating the need for personalized marketing and the growing privacy concerns of consumers. Is it possible to build trust, collect data and create value for the company, and for consumers? It is, but communication is key.
Summary
About the Authors
Derek Rodenhausen, Lauren Wiener, Kristi Rogers and Mary Katerman are professionals with the Boston Consulting Group.
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Related Skills
Цифровая трансформация
Управляйте цифровым маркетингом
Enhance Cybersecurity
Высшее руководство
Осуществляйте стратегическое руководство
Маркетинг
Повышайте цифровую грамотность
Навыки для работы
Освойте контент-маркетинг
Build Security Culture
Применяйте маркетинг на основе данных
Поощряйте клиентоориентированность
Protect Your Data and Privacy
Обеспечивайте защиту данных и комплаенс
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