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Crowdstorm
Book

Crowdstorm

The Future of Innovation, Ideas, and Problem Solving

Wiley, 2013 подробнее...


Editorial Rating

7

Qualities

  • Applicable

Recommendation

Start-up pros Shaun Abrahamson, Peter Ryder and Bastian Unterberg approach an existing trend – reaching beyond organizational boundaries to contact masses of people online to generate solutions and ideas – systematically. Readers dealing with innovation will find a number of the examples familiar. However, even they can benefit from the authors’ transformation of the too-often giddy championing of wiki-something (“You can collaborate online!”) into an effective guidebook. Their methodical yet engaging manual offers immediate application and utility. getAbstract recommends it to anyone working in or curious about cyberculture or innovation.

Take-Aways

  • Crowdstorming is mass brainstorming; it lets you enlist many people beyond your organization to help you solve problems.
  • Crowdstorming uses focused online spaces to communicate with multitudes of people.
  • Start crowdstorming by asking the right questions. Identify what you want.

About the Authors

Shaun Abrahamson is an early stage investor. Bastian Unterberg is founder and CEO of jovoto, where Peter Ryder was formerly the president.


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