Find Your Why

Simon Sinek co-wrote this companion to his earlier book Start with Why with consultants David Mead and Peter Docker. The authors’ guidance goes beyond the personal; their advice shines when they describe the process of discovering your “Why” and delving into your company’s “Tribal Why.”

Each of us has only one Why. It’s not a statement about who we aspire to be; it expresses who we are when we are at our natural best.
Simon Sinek, David Mead and Peter Docker

Sustainable, successful organizations communicate a shared purpose. Their employees can articulate the company’s vision, values, and the impact of its work on the firm and its stakeholders. The Tribal Why process provides everything you need to run a Why session for your team or organization, so you can create clarify your purpose and facilitate team bonding.