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Four Profiles of Successful Digital Executives
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Four Profiles of Successful Digital Executives

Fabian Reck and Alexander Fliaster
MIT Sloan Management Review, 2019
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8

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  • Innovative
  • Well Structured
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“Many roads lead to Rome – that is, to a successful digital transformation,” explain the authors of this MIT Sloan Management Review article. Indeed, four types of chief digital officer (CDO) can be effective at your firm. However, each type performs best within certain business contexts or scenarios, so consider this analysis a primer to making the most of your firm’s CDO. 

Take-Aways

  • Today’s companies house four types of chief digital officer (CDO), and each type excels in certain business contexts or scenarios.
  • The “Networker and Catalyzer” wields social skills, persuasion, and a diverse internal and external network to harness needed resources and to clear a path for digital innovation.
  • The “Insider Expert” also wields people skills and a varied internal network, but is distinctly a strategist and IT expert who boosts use of digital tech by teaching about new applications for business.

About the Authors

Fabian Reck is a doctoral candidate at the University of Bamberg, where Alexander Fliaster is a professor and chair of innovation management.

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