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Gorillas Can Dance
Book

Gorillas Can Dance

Lessons from Microsoft and Other Corporations on Partnering with Startups

Wiley, 2021 подробнее...


Editorial Rating

8

Qualities

  • Overview
  • Concrete Examples
  • Insider's Take

Recommendation

The COVID pandemic solidified the global rise of two dramatically different types of businesses. One is the giant tech firm that has succeeded, but is left vulnerable by its success. The other is the scrappy start-up hoping to supplant the giant. In this guide, professor Shameen Prashantham poses a way for both to prosper, together. He details how giants can partner with – and learn from – upstarts.

Take-Aways

  • Among tech giants, Microsoft actively wooed start-ups.
  • For incumbents, start-ups pose the never-ending threat of disruption.
  • Large corporations can fill gaps in their expertise by partnering with start-ups.

About the Author

Shameen Prashantham is professor of international business and strategy and associate dean at China Europe International Business School in Shanghai. He has written several other books including The Internationalization of Small Firms: A Strategic Entrepreneurship Perspective.


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