Recommendation
Imagine your company’s chief marketing officer presenting a plan for the annual marketing budget and sticking to it. Constant shifts in technology and the perpetual evolution of your customers’ preferred media sources require a more complex approach to marketing, and recognition that the marketing budget isn’t a line-item expense – it’s an investment, and should be managed as such. The Boston Consulting Group offers tips for marketing investments in this special report.
Summary
About the Authors
Jessica Apotheker, Wei Han, David Ratajczak, Thomas Recchione, Neal Rich and Ray Wu are professionals with the Boston Consulting Group.
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Related Skills
AI Transformation
Корпоративные финансы
Управляйте цифровым маркетингом
Управляйте инвестициями и сделками M&A
Высшее руководство
Изучите тему потребительского поведения
Understand Economics
Поведенческая экономика
Используйте рекламу эффективно
Будьте в курсе тенденций в маркетинге
Маркетинг
Создавайте спрос
Применяйте маркетинг на основе данных
Leverage AI for Marketing
Управляйте инвестиционным портфелем
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