How to Connect in Business in 90 Seconds or Less

“Muldoon’s Rules”

Francis Xavier Muldoon was the dynamic, successful advertising manager of Woman magazine in the U.K. His “Gospel According to Muldoon” is a set of relationship-building guidelines that includes the principle “first impressions set the tone for success more often than class, credentials, education or what you paid for lunch.” It outlines three primary rules for social interaction:

1. “Look people in the eye and smile” – Never underestimate the importance of eye contact. Your eyes communicate volumes before you say a word. They can signal trust, emit authority or radiate hostility. Be aware of the messages your eyes are sending. Know that a smile can open a thousand doors by conveying that you are approachable and nonthreatening.
2. “Fit in – become a chameleon” – People are attracted to those who act and think as they do and, thus, make them feel comfortable. Instinctively, humans tend to mirror each other’s behavior. Becoming a chameleon means aligning your behaviors and attitudes with others’ actions to make a connection.
3. “Capture the imagination and you capture the heart”