Tesco
Ignite Change
Article

Ignite Change

How Empathetic Communication Helps You Illuminate a Path that People Will Want to Follow

Nancy Duarte and Patti Sanchez
ChangeThis, 2016
Read the article

Read or listen offline

  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

8

Qualities

  • Applicable

Recommendation

Throughout history, great leaders have found ways to inspire their people. By creating a guiding narrative, leaders can help followers see past the uncertainty that always accompanies a new venture. Communications strategists Nancy Duarte and Patti Sanchez have written a “manifesto for change communications.” getAbstract recommends this guide to managers and CEOs who need to communicate a vision and inspire change.

Take-Aways

  • Companies that are not continually changing will eventually stagnate and die.
  • Effective leaders must listen with empathy to frank communication from the team.
  • You can view the process of change as a “Venture Scape” with five phases: “Dream, Leap, Fight, Climb” and “Arrive.”

About the Authors

Nancy Duarte is the CEO of Duarte, a firm that specializes in persuasive presentations, and is the author of several books on the same topic. Duarte graphics formed the basis of Al Gore’s award-winning documentary film, An Inconvenient Truth. Patti Sanchez is the chief strategy officer at Duarte.

Comment on this summary or Начать обсуждение