Перейти к содержанию сайта
INSPIRED
Book

INSPIRED

How to Create Tech Products Customers Love

Wiley, 2017 подробнее...

Buy the book


Editorial Rating

8

getAbstract Rating

  • Comprehensive
  • Applicable
  • Well Structured

Recommendation

With this second edition, Silicon Valley Product Group founder Marty Cagan returns to inspire innovative product managers and growing technology companies. In his new look at technology product development, he acknowledges the standardization of Lean and Agile development, and looks beyond both to discuss developing technology products at scale. Cagan details how to establish a strong product team, how to prepare a product introduction and how to innovate for success. Cagan’s first groundbreaking edition opened up a new world to product development. This redone edition, which retains the structure of the first book, enables newcomers to leverage his knowledge of developing tech products. Given Cagan’s details about personnel, job descriptions and product discovery, getAbstract recommends this overview to future and current tech product managers, to senior engineers and to executives seeking to understand the behind-the-scenes workings of technology product development.

Summary

Product Team Culture

If you are a growing technology company leader who finds that your products lack innovation, check on the culture surrounding your product teams. Many start-ups are good at quickly delivering sustained, innovative products. But as companies grow, this ability can deteriorate. Leaders often attribute this lapse in innovation to the quality of their employees, the firm’s processes or communication among increasingly diverse moving parts. But the way to prevent innovation from faltering is to hone your culture. Strong product teams reflect a corporate culture in which they can innovate and execute superior consumer technology products. 

Product teams should consist of “missionaries” with a shared vision, not “mercenaries” who work only for pay. Corporate executives need to embrace this new culture and forgo quarterly product road maps. Hire a CEO who contributes intellect and talent and who never advocates cookie-cutter processes in the face of flagging product success. This culture of strong product teams distinguishes Google, Facebook, ...

About the Author

Marty Cagan, the former senior vice president for product and design for eBay, founded the Silicon Valley Product Group.


Comment on this summary

More on this topic

Related Skills

AI Transformation
Применяйте творческий подход
Создайте бизнес-план
Развивайте организацию
Enable Digital Organization
Предпринимательство
Execute Digital Operations
Высшее руководство
Стратегически подходите к инновациям
Лидерство
Leverage AI for Product Development
Личностный рост
Ведите стратегическое планирование
Софт-скиллз
Навыки для работы
Менеджмент
Освойте навыки сотрудничества
Формулируйте видение продукта
Цифровая трансформация
Проявляйте организационную амбидекстрию
Станьте успешным предпринимателем
Разрабатывайте продуктовые стратегии
Организуйте запуск продуктов
Strategize Digital Transformation
Foster Team Culture
Организуйте процесс создания инноваций
Обеспечьте соответствие продукта рынку
Сформулируйте цель, видение и миссию
Управляйте продуктовыми инновациями
Создавайте ценностное предложение
Поощряйте эксперименты
Постройте свой стартап
Создавайте прототипы и тестируйте идеи
Build Digital Culture
Drive Team Performance
Формируйте культуру инноваций
Инновации
Внедряйте принципы Agility
Руководите продуктовым маркетингом
Use AI for Prototyping
Применяйте дизайн-мышление
Управляйте разработкой продуктов
Применяйте методы бережливого стартапа
Разрабатывайте инновационные продукты