Networking doesn’t have to be a chore — here are 3 ways to make it more enjoyable and effective
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Networking doesn’t have to be a chore — here are 3 ways to make it more enjoyable and effective

Jamie Gruman
The Conversation, 2024
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If the idea of putting on a fake smile to hobnob with higher-ups and schmooze new clients reviles you, take solace in the fact that you are not alone. Many people consider networking a dirty job, yet networking is a tried and tested tactic for driving career advancement and business growth. Jamie Gruman, a professor of organizational behavior at the University of Guelph, suggests that networking needn’t be a headache, so don’t mock it until you’ve tried it.

Summary

Growing your network can be as simple as making a new friend.

Networking — like it or loathe it, it is a useful tool for climbing the corporate ranks and opening the door to business opportunities. Though its benefits are well documented, many people nevertheless steer clear of networking events and opportunities. Perhaps they are too shy, lack confidence, or feel disingenuous when trying to rub shoulders with others. 

Happily, networking needn’t be a sinister or unpleasant act. Growing your network can be as simple as making a new friend. Disavow the four most common networking myths:

  1. Effective networkers are born, not bred — Networking is not an innate talent. You can sharpen your networking muscles with practice. 
  2. Effective networkers are ruthless go-getters — In fact, the best networkers enjoy collaborating with others and view relationship building as an opportunity to give, not to take.
  3. Effective networkers act as gatekeepers to their contacts...

About the Author

Jamie Gruman is a professor of organizational behavior at the University of Guelph in Ontario, Canada.

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