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Many B2B companies report a growing sense of pessimism, according to insights from Boston Consulting Group, given that they anticipate long-term challenges related to market volatility and uncertainty. Top-performing companies are those that have taken a more holistic, long-term, and strategic approach to pricing. Learn the basics of implementing “resilient pricing,” and discover why it’s time to replace traditional strategies, such as price increases, with a new model to retain your competitive edge in the future.
Summary
About the Authors
David Langkamp, Matt Beckett, Camille Brégé, Sachin Shirwalkar, Arnab Sinha, and Jean-Manuel Izaret are professionals with Boston Consulting Group.
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