Seeing Around Corners

Rita McGrath is a worldwide expert on strategy and innovation. She’s a Columbia Business School professor, and author of the best-selling The End of Competitive Advantage, which Strategy + Business named the #1 Business Book of 2013. Thinkers50 named her one of the top 10 management thinkers.

McGrath’s thesis is that in a competitive business environment big changes don’t happen all at once. They arise, she posits, from a host of changes in technology, regulation, demographics and the political landscape. Changes challenge industry assumptions, shake up the competition and create new opportunities, McGrath says, and you need to see them coming.