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Seth Godin on The Song of Significance and the Future of Work
Podcast

Seth Godin on The Song of Significance and the Future of Work

Beyond the To-Do List

Erik Fisher and Seth Godin
Beyond the To-Do List, 2023
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Editorial Rating

9

Qualities

  • Visionary
  • Concrete Examples
  • Inspiring

Recommendation

The industrial model revolutionized the world, but it’s out of touch with modern realities, and it fails individual workers and businesses. What will replace it? Bestselling author Seth Godin offers his vision of a more humane approach in his latest book, The Song of Significance: A New Manifesto for Teams. In conversation with Erik Fisher, host of the Beyond The To-Do List podcast, Godin explains that the industrial model stresses constant optimization of productivity, but that will have less value in the age of AI. Now, he says, the world of work should turn to a new model where work is meaningful and individuals grow by shaping their own unique contributions.

Take-Aways

  • The industrial model that focuses on optimizing productivity does not work anymore.
  • You can become irreplaceable by offering unique work that AI or abundant cheap labor cannot offer.
  • Adopt a new approach to work: the song of significance, which values responsibility, meaning, agency and dignity.

About the Podcast

Erik Fisher is a host of the Beyond The To-Do List podcast which focuses on productivity. Seth Godin is a business blogger and the author of numerous business books, including his newest, The Song of Significance: A New Manifesto for Teams, plus Linchpin: Are You Indispensable?; This is Marketing: You Can't Be Seen Until You Learn to See; Tribes: We Need You to Lead Us; Permission Marketing: Turning Strangers Into Friends and Friends into Customers; and more.

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