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How to Change Things When Change Is Hard

Chip Heath and Dan Heath • Broadway Books • 2010
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“The Elephant and the Rider”

Chip Heath and Dan Heath offer memorable metaphors and solid tactics for enabling successful change.

The co-authors of Made To Stick and The Power of Moments, professors Chip Heath and Dan Heath consult and speak worldwide about the psychology of decision-making, change, innovation and collaboration.

This book stands the test of time. Current findings in neuroscience, behavioral economics and decision science support the authors’ advice about change management.

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    R. .. 2 years ago
    Amazing content
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    R. P. 2 years ago
    Nice to read
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    D. V. 6 years ago
    Interessante
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      3 years ago
      sehr

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