Attaining expertise in a particular field or specialty area is one challenge; earning a living sharing it as a professional expert is another. If your idea of a fantastic career includes using your skills to help people succeed while you earn a sizeable income, you’ve come to the right place. Debbie Allen, who calls herself the “expert of experts,” explains how to carve out a niche in an industry that offers virtually limitless opportunities. Allen provides many of the tools you’ll need to excel, though bring your own motivation and expertise. Her teaching focuses on selling what you know, not on acquiring it. She warns that the bumps in the road may be significant and that you’ll need to promote yourself aggressively.
You’re the Expert
Access to information and advice is convenient and nearly unlimited on the Internet. But for those who are determined to explore a subject in depth, consulting an expert is much more practical. Experts offer knowledge, guidance and problem solving through a variety of avenues, including books, audios, videos, webinars, speeches and one-on-one consultations. Experts typically find their motivation in a desire to help others succeed and, of course, to make a good living.
Just about anyone can learn to become an expert and to produce the requisite degree of self-promotion. You don’t need an advanced degree or years of experience in a prestigious field. If you have knowledge, the desire to impart it and the ability to market yourself, you can create a lifestyle that offers financial security and freedom.
Whether launching a career as an expert or just changing career direction, you must envision your objectives in order to reach them. Ask yourself these questions:
- How can you “turn your passion” into a service?
- Which of your skills and talents can you use to help others?
- How do you see your career as an expert unfolding...